Polestar under Volvo Ownership
Volvo Cars has acquired Polestar, the Swedish high performance car company, on July 14th. Polestar will be used as the model name for special high performance Volvos. Volvo and Polestar share a long history dating back to 1996. Recently in 2013, Volvo and Polestar joined forces to produce a limited edition Volvos that combined a comfortable driving experience with a very high level of power and handling. “Driving a Volvo Polestar is a special experience. We have decided to bring this experience to more Volvo drivers, placing the full resources of Volvo behind the development of Polestar as the model name of our high performance cars,” says Hakan Samuelsson, president and CEO of Volvo Cars. After the success of the 2013 Volvo Polestar launch, another round of these sporty vehicles hit the market in the summer of 2015. Volvo expects to sell 750 Polestar versions of the V60 wagon and S60 sedan globally. With the new ownership of Polestar, Volvo forecasts to increa