Polestar under Volvo Ownership
Volvo Cars has acquired Polestar, the Swedish high
performance car company, on July 14th.
Polestar will be used as the model name for special high performance
Volvos.
Volvo and Polestar share a long history dating back to
1996. Recently in 2013, Volvo and
Polestar joined forces to produce a limited edition Volvos that combined a
comfortable driving experience with a very high level of power and
handling.
“Driving a Volvo Polestar is a special experience. We have decided to bring this experience to
more Volvo drivers, placing the full resources of Volvo behind the development
of Polestar as the model name of our high performance cars,” says Hakan
Samuelsson, president and CEO of Volvo Cars.
After the success of the 2013 Volvo Polestar launch, another
round of these sporty vehicles hit the market in the summer of 2015. Volvo expects to sell 750 Polestar versions
of the V60 wagon and S60 sedan globally.
With the new ownership of Polestar, Volvo forecasts to increase sales
between 1,000 and 1,500 cars a year in the medium term.
The Polestar racing team will remain under the control of
the former owner of Polestar, Christian Dahl.
“We are extremely satisfied with the way the performance business with
Volvo has developed. But we are a racing team first and foremost. This is an
opportunity to return our full attention to our core business – to develop and
race Volvo cars,” said Christian Dahl.
Lehman Volvo York is an authorized Polestar dealer and will
be receiving 5 Polestar Volvos (V60s & S60). Lehman Volvo York is expected to receive the Polestars
in early August. To learn more, call
717-755-7676 today! Follow Lehman Volvo
on Facebook and Twitter to stay up-to-date on Polestar products.
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