OK, So here's something to think about...seatbelts.
If you don't own a Volvo you are still benefiting from Volvo everytime you put your seat belt on. That's because Volvo invented the 3 point seat belt in 1959 (the lap/shoulder belt combo), and did not patent the invetion. It wasn't an oversight...Volvo wanted EVERYONE to benefit from the innovate safety feature, which has saved thousands of lives since its debut.
Now think about this...Volvo has been pushing the safety envelope ever since they were founded in 1927, and unlike their competiton, safety still ranks as their primary core value...and Volvo are about to unveil yet another inovative safety feature on the all-new XC60.