Wednesday, March 28, 2012

39,000 Nautical Miles....the Volvo Ocean Race

If you think your Volvo covers a lot of miles in a year, consider the sail-racing boats of the Volvo Ocean Race. From October 2011 to this July, the teams competing will have covered 39,000 Nautical miles from port to port.
The Volvo Ocean Race is tough, extreme sport that shows what happens when man challenges the elements in a fierce battle...



Your land-loving Volvo can be found in Mechanicsburg at www.lehmanvolvo.com or York at www.lehmanvolvoyork.com

Monday, March 26, 2012

Celebrities and Volvos


This month Volvo announced a partnership with one of the most prominent faces of the NBA, Jeremy Lin. Lin will be a spokesperson for the brand in a few different markets for a two-year period. He is a good fit, because like Volvo, Lin is understated, well-educated, and performs at the top without being overly flashy.
But he's not the first star to be tied up with the brand. A few years ago, Richard Branson was used to introduce the Volvo XC90 V8 in a space-inspired Super Bowl ad.

Former Secretary of State, Colin Powel was also a Volvo fanatic....though he never appeared in any Volvo commercials. He drove a classic Volvo PV series. Paul Newman was also a Volvo fan...for the stealth factor alone. He threw some extra performance at his Volvos, going as far as putting high-powered V8 engines in his Volvo 700 and 900 series wagons.
Then of course there are the movies...Volvos are the star cars in a a lot of films. Twilight, School of Rock (try to count all of the Volvos in that film!), Detriot Rock City, Gone in 60 Seconds, The Saint and a lot more.
Your all-star Volvo can be found at Lehman Volvo in York ( www.lehmanvolvoyork.com ) or Mechanicsburg (www.lehmanvolvo.com )

Friday, March 23, 2012

The "Mad Men" Era of Volvo Advertising

A recent article by The New York Times highlighted the "Mad Men" era of Volvo advertising, and how Ed McCabe helped shape the public perception of Volvo. It's an interesting piece that shows how different the marketing approach was in the 60s...it was a bit of a "wild west" scene with punchy headlines and quick turnarounds.

Contrary to popular belief, Volvo's first campaigns in the US did not focus on safety, but rather on durability, reliability, and quality...all traits that were lacking in a lot of vehicles on the road.
Back then, when seat belts were optional in some cars, safety didn't sell. It wasn't until the late 60s when safety became a selling point. Volvo's early groundwork for durable cars helped pave a perception in people's minds that Volvo meant safety. It's a premise that rang true back then and still rings true today....minus the traditional "mad men".
Your modern safety can be found in Mechanicsburg at www.lehmanvolvo.com or York at www.lehmanvolvoyork.com

Monday, March 19, 2012

Your Prescription for Spring...the C70 Inscription


What better way to cure winter blues than with a convertible? Well, Volvo has a convertible that is the pinnacle of Scandinavian luxury. Called the C70 Inscription, this limited edition convertible (only 500 available in the US) packs luxury, style, and performance into Volvo's tried and true C70 hard-top convertible.
Equipped with leather trim, including a leather-wrapped dash, dark alloy wheels, chrome accents and Polestar's performance upgrade, the C70 inscription impresses from the inside out. Find this stunning white convertible rock star at www.lehmanvolvoyork.com or call our sales department at 755-7676.

Wednesday, March 14, 2012

A Reminder on Why You Buy a Volvo...


Each new Volvo features enhanced design, improved performance and amazing technology. What hasn’t changed though is Volvo’s commitment to safety, and this picture sent from one of our clients is proof of that commitment.

Lehman client Ashley Matter was involved in a crash on 322 recently, and although her S40 was totaled she walked away from the accident completely unharmed. She recently visited our store to replace her S40 with of course, another Volvo.

There are countless stories like Ashley’s when it comes to the real-world safety of Volvo. Some of these stories end up in the “Volvo Saved My Life Club” books that are delivered to Volvo retailers nationwide.

Find your safe ride at Lehman Volvo in York http://www.lehmanvolvoyork.com/ or Lehman Volvo in Mechanicsburg www.lehmanvolvo.com

Wednesday, March 7, 2012

Think Spring...and Free Trip to Europe



The car buying process is pretty routine...after deciding you need a new car you start your research, compare models, maybe take a test drive or two and begin the painful negotiation process. For some reason, when the weather starts getting nicer, people get the new car itch and begin the process of buying a new car.
But there is a much better alternative to the process...and its called Volvo Overseas Delivery. With Overseas delivery you get the Volvo model of your choice and Volvo will fly you and a guest to Europe (at no charge) a one night stay at the SAS Radisson (at no charge), a VIP Tour of the Volvo factory and Swedish meatball lunch (at no charge) and you get to drive your new Volvo in Europe (at no charge...Volvo pays for your first 14 days of insurance and registration). And now you are thinking "I'm going to pay more for my car this way"...well guess what?...you won't. In fact, you will pay LESS. Sound too good to be true? Now is the time (before Spring!) to do your research and find out how great Volvo Overseas Delivery REALLY is. Find out from our Overseas Delivery Consultants in Mechanicsburg at www.lehmanvolvo.com (717-691-8400) or Lehman Volvo in York www.lehmanvolvoyork.com (717-755-7676)