If you've been out and about in York you might have noticed some Holiday Volvo billboards. If not, here's what they look like:
Great message and to the point (of course I am biased). One thing that Volvo does better than anyone else is safety. Think about this: the next time you get in your car and put on your seat belt you are putting on a Volvo design. Volvo invented the 3-point belt, and because they wanted everyone to benefit from this invention, they did not patent the design. So even if you don't own a Volvo you are being protected by Volvo.