Saturday, July 18, 2015

Polestar under Volvo Ownership

Volvo Cars has acquired Polestar, the Swedish high performance car company, on July 14th.  Polestar will be used as the model name for special high performance Volvos. 

Volvo and Polestar share a long history dating back to 1996.  Recently in 2013, Volvo and Polestar joined forces to produce a limited edition Volvos that combined a comfortable driving experience with a very high level of power and handling. 

“Driving a Volvo Polestar is a special experience.  We have decided to bring this experience to more Volvo drivers, placing the full resources of Volvo behind the development of Polestar as the model name of our high performance cars,” says Hakan Samuelsson, president and CEO of Volvo Cars.

After the success of the 2013 Volvo Polestar launch, another round of these sporty vehicles hit the market in the summer of 2015.  Volvo expects to sell 750 Polestar versions of the V60 wagon and S60 sedan globally.  With the new ownership of Polestar, Volvo forecasts to increase sales between 1,000 and 1,500 cars a year in the medium term. 

The Polestar racing team will remain under the control of the former owner of Polestar, Christian Dahl.  “We are extremely satisfied with the way the performance business with Volvo has developed. But we are a racing team first and foremost. This is an opportunity to return our full attention to our core business – to develop and race Volvo cars,” said Christian Dahl.

Lehman Volvo York is an authorized Polestar dealer and will be receiving 5 Polestar Volvos (V60s & S60).  Lehman Volvo York is expected to receive the Polestars in early August.  To learn more, call 717-755-7676 today!  Follow Lehman Volvo on Facebook and Twitter to stay up-to-date on Polestar products.

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