Car purchase incentives have always been a part of the auto industry. Sometimes the focus is money off of the MSRP, low financing or ownership loyalty incentives. Volvo's Safe +Secure Coverage is an incentive that you don't see up front, but it is one you will feel over the first 5 years (or 60,000 miles) of owning your new Volvo.
There is a lot that is included in this coverage, but simply put...you pay nothing to repair or maintain your new Volvo for 5 years (excluding tires). You won't pay a dime for wiper blade, brake pad or brake rotor replacement. Factory Scheduled Maintenance is also $0. In addition you won't pay for repairs, as the warranty is also part of the 5 year coverage plan...as is Volvo Roadside Assistance. In reality, the SAFE+SECURE coverage plan will save you thousands of dollars, and it will give you one less thing to worry about...which is why you purchase a new car in the first place.
Find your new Volvo at Lehman Volvo in York: http://www.lehmanvolvoyork.com/
or Lehman Volvo in Mechanicsburg: http://www.lehmanvolvo.com/
And as far as additional incentives...Most 2010 new Volvos also feature 0.0% APR Financing (with credit approval, see dealership).