Monday, March 26, 2012

Celebrities and Volvos


This month Volvo announced a partnership with one of the most prominent faces of the NBA, Jeremy Lin. Lin will be a spokesperson for the brand in a few different markets for a two-year period. He is a good fit, because like Volvo, Lin is understated, well-educated, and performs at the top without being overly flashy.
But he's not the first star to be tied up with the brand. A few years ago, Richard Branson was used to introduce the Volvo XC90 V8 in a space-inspired Super Bowl ad.

Former Secretary of State, Colin Powel was also a Volvo fanatic....though he never appeared in any Volvo commercials. He drove a classic Volvo PV series. Paul Newman was also a Volvo fan...for the stealth factor alone. He threw some extra performance at his Volvos, going as far as putting high-powered V8 engines in his Volvo 700 and 900 series wagons.
Then of course there are the movies...Volvos are the star cars in a a lot of films. Twilight, School of Rock (try to count all of the Volvos in that film!), Detriot Rock City, Gone in 60 Seconds, The Saint and a lot more.
Your all-star Volvo can be found at Lehman Volvo in York ( www.lehmanvolvoyork.com ) or Mechanicsburg (www.lehmanvolvo.com )

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